Comprehensive Compilation of Blogging Statistics and Facts (Updated for 2024)

Staying abreast of the ever-evolving landscape of blogging statistics and facts can be challenging. That’s precisely why we’ve curated this comprehensive compilation of blogging statistics and facts.

For those aspiring to launch a money-making blog, staying informed about the latest trends is paramount. It ensures you capitalize on every opportunity to enhance your traffic and revenue potential.

Without further ado, let’s delve into the details!

Here’s a compilation of key blogging statistics across various categories:

General Blogging Statistics:

  • Approximately 70 million new posts are published on WordPress each month.
  • Over 409 million people view more than 20 billion pages monthly on
  • On average, it takes around 4 hours to craft a blog post.
  • The average reader spends about 52 seconds perusing a blog post.
  • As of 2023, there are approximately 600 million blogs worldwide.
  • The average blog post length is 1,416 words.
  • Only 14% of bloggers create content exceeding 2,000 words.
  • 44% of bloggers publish new content between three to six times monthly.
  • 65% of content marketers have a documented content strategy.
  • 71% of B2B buyers engage with blog content during their purchasing journey.
  • Blogging increases the likelihood of ranking higher in search results by 434%.
  • 61% of Americans spend three times more time consuming blog content than emails.
  • Blog headlines with 6-13 words drive more traffic.
  • Odd-numbered headlines outperform even-numbered ones.

Blogging SEO Statistics:

  • Only 38% of bloggers update older articles.
  • Updating content yields strong results for 34% of bloggers.
  • About 5% of bloggers lack access to analytics.
  • Titles with 6-13 words attract the highest and most consistent traffic.
  • SEO leads boast a close rate of 14.6%, while outbound leads have a 1.7% close rate.
  • Content creation is described as the most effective SEO tactic by 72% of online marketers.

Blogging Traffic Statistics:

  • Businesses with blogs receive twice as much email traffic compared to those without.
  • Including a hyphen or colon in the headline increases click-through rates by 9%.
  • Headlines with 6-8 words can boost click-through rates by 21%.
  • Over 50% of bloggers find it increasingly difficult to garner traffic from Facebook and Google.
  • In the past year, there has been a 93% surge in blogs using promotional techniques to drive traffic, including paid ads.

Guest Blogging Statistics:

  • 60% of blogs produce 1-5 guest posts monthly.
  • Only 6% of bloggers predominantly publish original content as guest posts.
  • Blogs with multiple authors are perceived as more credible by 62.96% of readers.
  • 79% of editors consider guest content too promotional.
  • Guest content is in higher demand during the summer months.

Travel Blogging Statistics:

  • 59% of travel bloggers operate multiple travel blogs.
  • Over 80% of travel planning occurs online.
  • 33% of US travelers rely on travel blogs for advice.
  • The majority of travel blogs are between 1-4 years old.
  • Publication and sponsored posts are primary income sources for most travel blogs.
  • The average travel blogger charges $200 per sponsored post.
  • 94% of travel blogs sell advertising.
  • Non-brand search drives the majority of traffic to travel blogs.

Blogging Growth Statistics:

  • The number of bloggers in the USA is projected to reach 31.7 million by 2020.
  • In 2019, there were over 500 million blogs worldwide.
  • Tumblr hosts more than 440 million blogs.
  • WordPress supports approximately 60 million blogs.
  • Blogging has grown by 12% since 2015.
  • Currently, there are approximately 1.9 billion web pages, with an expected increase to 2 billion in less than a year.
  • The average blog post length has increased by 42% over the last 5 years.

Social Media Blogging Statistics:

  • In 2017, 66% of marketers incorporated blogs into their social media content.
  • 59% of people share articles without reading them.
  • LinkedIn is the most effective platform for content delivery and audience engagement.
  • Nearly 96% of bloggers promote their posts via social media.
  • As of January 2019, Tumblr boasts 456.1 million blog accounts.
  • Social share buttons are utilized by 69% of bloggers.

Blogging with Visuals and Videos Statistics:

  • Articles with images garner 94% more views than those without visuals.
  • 71% of bloggers utilize visuals in their marketing strategies.
  • Incorporating photos of real people instead of stock images can increase conversions by 35%.
  • About 43% of consumers prefer video content from marketers.
  • 19% of bloggers include video content in their posts.
  • Bloggers who integrate audio into their posts, such as podcasts, witness enhanced results.
  • Video content is 50 times more likely to drive organic search traffic compared to plain text.
  • Visual images are deemed the most crucial content form by 32% of marketers.

Blogging Statistics for Marketers:

  • Marketers prioritizing blogging are 13 times more likely to achieve a positive ROI.
  • 61% of the most effective B2B content marketers engage with their content team daily or weekly.
  • 64% of B2B marketers outsource blog copywriting.
  • Expenditure on marketing automation tools is projected to reach $25.1 billion annually by 2023.
  • Approximately 60% of marketers have a documented personalization strategy.
  • 57% of marketers have acquired customers through blogging.
  • Blogging is considered the top content marketing priority by 53% of marketers.
  • B2B marketers with blogs generate 67% more leads than those without.
  • Roughly 60% of marketers repurpose blog content 2-3 times.
  • 60% of B2B marketers grapple with creating engaging content.

How To Ensure Your Blog Stays Relevant

The blogging industry has witnessed a surge in participants, with an increasing number of individuals drawn to the field after observing the success stories of early bloggers. Consequently, competition within the industry has intensified, making survival as a blogger more challenging than ever before. Without dedicated effort, failure becomes a looming possibility.

However, thriving blogs have identified a crucial strategy for maintaining relevance and sustainability: the creation of “evergreen content.” This content transcends time, remaining valuable and pertinent for years to come. By producing evergreen content, bloggers ensure that their posts retain their usefulness and relevance long after their initial publication.

Moreover, many bloggers adopt a practice of revisiting and updating older content to provide a fresh perspective and ensure accuracy. This strategy not only enhances the quality of the content but also serves as an effective method for improving SEO performance, as acknowledged by bloggers in the field.

Blogging Predictions

Armed with this information, the next step is to assess the trajectory of the blogging industry and evaluate whether it’s still a viable pursuit worth investing time and effort into.

While there’s speculation that blogging, like Bitcoin, may have reached its peak and could potentially experience a significant downturn, current blogging statistics paint a different picture. As of 2024, blogging remains relevant and continues to grow steadily, indicating that it’s here to stay for the foreseeable future.

Although accurately quantifying the exact number of active blogs poses a challenge, with estimates hovering around 500 million, it’s evident that the blogging landscape is expansive and diverse. However, this figure may include inactive sites, potentially affecting the accuracy of the statistic. Additionally, not all blogging platforms disclose their data publicly, further complicating efforts to gauge the true extent of the blogging community.

Despite these uncertainties, one thing remains certain: the blogging industry shows no signs of slowing down. With the current growth trajectory, it’s not far-fetched to anticipate the celebration of 1 billion blogs in the near future.

As we navigate the evolving landscape of blogging, it’s essential to stay informed, adapt to emerging trends, and continue honing our craft. The future holds endless possibilities for bloggers willing to embrace change and innovate in this dynamic digital arena.